How to attract millennials to your spa

Sponsored video: Elemis co-founder and president Noella Gabriel, and spa and salon sales trainer Grace Coburn, explain how to attract millennial consumers, with products that tap into their lifestyles.

"Elemis launched the Superfood range early last year; the range was designed to target the mature millennial and ensure we're bringing that young dynamic consumer into the brand," says the brand's president and co-founder Noella Gabriel. "There's a great parallel between superfoods and how the millennial lives their life – at the gym three times a week. The great parallel between what they're juicing in the mrning and what they're putting on their skin.

"So, Superfood is delivering great skin health. It's a key part of the Elemis demographic right now and it's a real focus for the brand.

"In true Elemis form, the formulations are power-packed, targeting the microbiome, the microflora of the skin; this is a space we really believe we own, having educated this market over 30 years," says Gabriel.

The Superfoods range now consists of 12 products, with four new ones brought to the family this year. Find out more about Kefir-Tea Mist, Blackcurrant Jelly Exfoliator, Vital Veggie Mask and Berry Boost Mask in our story here.