Jane Iredale recruits digital influencers as part of social media campaign

Mineral make-up brand Jane Iredale has collaborated with six “inspirational influencers” as the second part of its It Only Takes a Minute campaign.

The idea behind the #itonlytakesaminute campaign is to help spread the brand’s message of make-up with skincare benefits and show women of all ages how the products can enhance their skin.

The influencers are award-winning make-up artists Emily Turnbull and Karla Powell (pictured centre), beauty bloggers Eleise Lucraft (pictured left) and Ambarina Hasan, vlogger Ksenija Selivanova, and vlogger and model Paula Okunzuwa (pictured right).

Each are featured in the campaign imagery with a different look created using the brand’s products.

“The campaign for 2017…translates the message of skincare make-up that can help you look great, but also take care of your skin. Our mission is to show woman of all ages how Jane Iredale can enhance their skincare regime, giving confidence and radiance in a quick and easy way.”

Lurcraft, Hasan and Turnbull unveiled the campaign with the brand at the Professional Beauty London show, which took place on February 26–27.