Caroline Hirons, renowned skincare expert and advocate for the professional beauty industry, debuted her professional-only brand Skin Rocks Pro at Professional Beauty London.
Having launched consumer skincare products under the Skin Rocks brand in 2022, Hirons has developed Skin Rocks Pro to meet the needs of professional skin therapists and clinics.
Skin Rocks Pro made its debut at Professional Beauty London on March 2–3 at ExCeL London, where visitors got a sneak preview of the concept before it will be rolled out into salons and clinics later this year.
Skin Rocks Pro will include a proprietary treatment protocol and an extended line of pro-exclusive products, designed to elevate in-clinic treatments.
Rooted in Hirons’s 28 years of expertise as an advanced aesthetic therapist, Skin Rocks Pro will combine advanced formulations, future-focused protocols, bold aesthetics, and accessibility.
“I’ve dedicated my life to skin – studying it, touching it and creating products that enhance its health, beauty and vitality beyond expectations,” said Hirons.
“Skin Rocks Pro is my vision to provide therapists with clinically proven products and the knowledge to deliver transformative results, simplifying and amplifying the impact of every treatment. My entire career has been building to this moment, and with Skin Rocks Pro, I feel like I’ve truly come home.”
Hirons said the treatment protocols will merge scientifically advanced formulations with technology and touch.
Meanwhile the products have been tested across a diverse range of skin types, tones and life stages, with a focus on inclusivity, and have bold branding designed to breathe energy into clinical spaces.
Commenting on the training that will accompany the brand, Hirons said, “We’ll provide a depth of education for professionals which deepens skin histology knowledge to empower therapists and support them in achieving results whilst easing consumer conversations for practitioners.”
