Csaba Kelemen is a marketing manager and CEO with extensive experience in marketing, sales, and the beauty industry. He has led top field marketing agencies, working with brands like Coca-Cola, Mastercard, Unilever, and Apple.
Since 2008, he and his wife, Brigitta Kelemen, have run Brigitta Medical Beauty, a distributor of premium cosmetic and permanent makeup products. The company serves 2,000+ cosmeticians and offers government-licensed training in Hungary. With expertise in both marketing and beauty, Csaba continues to drive innovation and business growth.
Csaba will be bringing his industry knowledge and insights to this year’s IMF London, joining an exciting panel of speakers for a session entitled ‘how do you build a successful brand-distributor relationship and how do you avoid getting it wrong?’
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Insights into Csaba Kelemen and the industry:
What challenges or obstacles did your business face, and how did you navigate them to reach your current position?
Csaba Kelemen's business faced several challenges, including high competition, an overcrowded market with numerous brands, and the slow process of building trust in the B2B sector. Additionally, price sensitivity, the constant evolution of online communication, and the ineffectiveness of traditional professional exhibitions posed significant hurdles. The emergence of cheap Asian devices further intensified market pressure.
To overcome these obstacles, the company focused on strong, continuous online communication and actively supported partners with their own digital marketing efforts, including social media content, website development, and webshop optimization. Loyalty programs, annual discounts, and exclusive in-house events helped build long-term relationships with clients. Furthermore, they worked with the rise of Asian devices by recommending complementary treatments, such as carbon peeling, radio frequency, and hydro beauty, ensuring that professionals could enhance their service offerings and maintain competitiveness. These strategic initiatives have allowed the business to thrive in a challenging and ever-changing market.
Looking ahead, what aspirations or goals do you have for your business?
Looking ahead, Csaba Kelemen aims to deepen relationships with existing clients by providing even more personalized support and value-added services. Expanding the customer base remains a key priority, ensuring that more beauty professionals benefit from high-quality products and expert guidance. With the cosmetic product portfolio now fully developed, the focus will be on strengthening partnerships, enhancing customer loyalty, and continuing to support industry professionals with innovative solutions and education.
Which emerging trends in the beauty and / or hair industry will you be keeping an eye on?
Csaba Kelemen is closely monitoring emerging beauty industry trends, particularly the rise of new active ingredients and products that deliver immediate, visible results. While natural cosmetics have taken a slight backseat, the market is increasingly prioritizing instant, high-impact solutions. There is growing demand for cosmetic treatments that complement plastic surgery, such as hyperpigmentation treatments, advanced home skincare, and scar care solutions. Staying ahead of these trends will be key to offering cutting-edge products and services that meet evolving consumer expectations.
Insights into Csaba Kelemen’s session at the forum:
What can delegates expect from this panel?
During the panel, Csaba Kelemen will share practical strategies for distributors, including how to build a well-balanced brand portfolio that aligns with market demands. He will also discuss the importance of managing both retail and B2B webshops in parallel, as well as helping B2B partners set up their own webshops to enhance sales and customer engagement.
In the digital space, he will highlight current online communication trends, such as embedding Instagram videos into websites for a more dynamic user experience and the critical role of mobile-optimized websites in today’s market. By leveraging these solutions, beauty professionals and distributors can stay competitive and maximize their online presence.
Why do you think this panel is relevant to the industry right now?
This panel is highly relevant to the beauty industry today because the primary way to reach customers is online. In a rapidly evolving market, what brands and distributors offer matters more than ever, as consumers seek innovative products and instant results. With new technologies and shifting consumer expectations, businesses must stay ahead by adapting their strategies, enhancing their digital presence, and refining their product offerings. This discussion will provide valuable insights on how to navigate these changes and remain competitive in the beauty industry.
How will this panel encourage delegates to build their brand’s success?
This panel will encourage delegates to take control of their brand’s success by developing strong, localized communication strategies. Many brands lack effective international communication, making it essential for distributors to craft their own messaging to survive and thrive. Since hiring influencers can be costly, the discussion will explore alternative, cost-effective marketing approaches to reach potential clients and build a loyal customer base.
Additionally, the panel will highlight the importance of B2B networking, helping distributors establish valuable industry connections. It will also address the reality that a well-known manufacturer in one country may be completely unknown elsewhere, emphasizing the need for distributors to position and promote brands effectively in their local markets. Delegates will leave with practical strategies to strengthen their brand presence and drive business growth.
What can delegates expect from this panel?
Delegates can expect practical, actionable insights on building strong brand-distributor relationships, expanding sales channels, and navigating key industry challenges. The panel will cover market trends, effective communication strategies, and solutions for common business obstacles, such as pricing pressure and digital marketing struggles. Attendees will gain real-world strategies to enhance their brand presence, optimize B2B connections, and drive business growth in an ever-evolving beauty industry.
Quick fire questions with Csaba Kelemen:
Why are you looking forward to attending the IMF?
I’m excited to network with industry leaders, gain insights from other successful businesses, and discuss emerging trends with fellow professionals.
What do you hope to take away and implement in your business?
I’m looking to implement new digital strategies for customer engagement, enhance my understanding of consumer behavior trends, and perhaps forge new distributor relationships that could help elevate my brand.
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Don’t miss out on Csaba Kelemen’s session, plus a whole programme of engaging and insightful panels across IMF London. Register for your delegate pass today.
IMF London runs alongside Professional Beauty London. Ensure you have registered for your free ticket to the show, in order to access the International Manufacturers and Distributors Forum.