Dr Ronit Segev, founder and chief executive of Biofor (Israel), is a biologist with a PhD of philosophy in biology, specializing in skin physiology and active ingredients for aesthetic skincare. She is a respected lecturer, author of Dermocosmetics – A Scientific Approach to Cosmetic Skin Treatment (2012), and has published numerous professional articles. Her company is a leading cosmeceutical brand known for personalised skincare solutions targeting ageing, pigmentation, acne, and other skin concerns. Through her work, Segev empowers professionals worldwide with scientific knowledge to enhance skincare treatments.

Segev will be bringing her industry knowledge and insights to this year’s IMF London, joining an exciting panel of speakers for a session entitled ‘How do you build a successful brand-distributor relationship and how do you avoid getting it wrong?’

Register for your delegate pass to IMF London today.

Insights into Dr Ronit Segev and the industry:

What challenges or obstacles did your business face, and how did you navigate them to reach your current position?

The primary challenge in the skincare industry was a lack of professional and clinical knowledge, leading to a rigid, protocol-driven approach with subpar results. Dr Ronit Segev turned this gap into an opportunity by introducing extensive education on product compositions, mechanisms of action, and scientifically proven skin treatments. She wrote professional articles, developed high-concentration products with clear usage guidance, and promoted a medical-like methodology for personalised skincare.

Her knowledge-based approach was widely embraced, establishing her as an industry leader and differentiating her brand through transparency in ingredient disclosure. She also invested in public education to highlight the benefits of professional, personalised skincare over off-the-shelf products, driving more clients to cosmetic clinics and elevating industry standards.

Looking ahead, what aspirations or goals do you have for your business?

On a business level, like many cosmetics manufacturers, Dr Ronit Segev's company aims to expand globally, entering new markets and developing innovative solutions. In addition to this, the company aspires to integrate AI into its operations to enhance customer service and provide additional clinical solutions. The plan includes expanding the knowledge library, making it accessible in multiple languages, and growing the collection of recorded lectures to support cosmeticians in their professional and business growth.

The company also seeks to explore the use of advanced diagnostic tools in clinics, not only as marketing aids but as clinical instruments for more precise treatment planning. Furthermore, there is a strong commitment to advancing the personalisation trend in skincare and exploring new directions for tailored solutions.

Which emerging trends in the beauty and/or hair industry will you be keeping an eye on?

Biofor is closely following trends such as personalization, the demand for deeper, science-based knowledge, the development of genuinely effective tools and products beyond mere promises, and advancements in AI technologies.

Insights into Dr Ronit Segev’s session at the forum:

What can delegates expect from this panel?

Delegates can expect tools, tips, and strategies for smart marketing, effective business practices, and insights into the perspectives of manufacturers. The panel will offer inspiration, new ideas, and a reminder of best practices that may have been overlooked in the day-to-day rush of business.

Why do you think this panel is relevant to the industry right now?

The cosmetics industry is undergoing rapid and transformative changes, with advancements in AI poised to revolutionise the field. Regulatory changes in many countries also necessitate dialogue among manufacturers and distributors to adapt effectively.

How will this panel encourage delegates to build their brand’s success?

Hearing success stories from other distributors and brands can inspire delegates and provide actionable insights. They will gain new ideas and strategies that are both practical and easy to implement.

What practical advice/solutions will you share in the panel?

Segev will share practical advice for both brand owners and distributors:

For brand owners, she will focus on choosing a distributor who shares your philosophy, approach, and passion. She will explore how you ensure that distributors understand your brand’s unique identity and are equipped to represent it effectively. She will also discuss marketing in a foreign country and the need for a deep understanding of the local culture, consumer expectations, and the specific characteristics of local cosmeticians. 

For distributors, she will explore how to leverage the manufacturer’s experience to integrate the brand into your market more efficiently. Her points will focus on how to stay attuned to industry changes and how to adapt your strategies accordingly, whether by adopting new brands, implementing AI tools, or adjusting marketing approaches for existing products.

Quick fire questions with Dr Ronit Segev:

Why are you looking forward to attending the IMF?

I am eager to gain insights from the perspectives of other manufacturers and distributors and to learn about innovations I may not yet be familiar with.

What do you hope to take away and implement in your business?

Any advice or tools that can advance our company, whether in marketing, product development, or operational strategies, will be highly valuable. I am always open to change and progression in line with technological and industry developments.

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Don’t miss out on Dr Ronit Segev’s session, plus a whole programme of engaging and insightful panels across IMF London. Register for your delegate pass today.

IMF London runs alongside Professional Beauty London. Ensure you have register for your free ticket to the show, in order to access the International Manufacturers and Distributors Forum.