Flexible partnerships are reshaping how salons work with skincare brands, allowing therapists to build profitable facial businesses at their own pace while focusing on long-term skin health
In recent years, there’s been growing discussion within the professional beauty industry about the accessibility of skincare brands, particularly whether minimum orders and rigid start-up costs create barriers for smaller salons or solo therapists.
As the sector evolves, some brands are recognising the need for flexibility and inclusivity in how they support partners.
One example is the shift towards bespoke skincare packages, which allow businesses to start small, scale sustainably, and tailor their treatment offering to client demand.
For salons navigating today’s competitive landscape, this approach can make all the difference between growth and stagnation.
A more flexible way to partner
Instead of fixed investment levels or standardised opening orders, flexible partnerships allow therapists to choose how they introduce a brand, whether that means adding a few results-driven treatments to complement existing services or starting with a complete skincare line.
Skincare brand Katherine Daniels offers bespoke professional skincare packages designed to suit every stage of a salon’s growth, with flexible ordering, tailored training and results-driven treatments that prioritise skin health, as well as offering 50% net margins.
This adaptability can be particularly valuable for:
- New salons that want to grow gradually without taking on too much stock
- Established facial businesses looking to refresh or diversify their menu
- Therapists loyal to an existing brand, who want to explore new philosophies or technologies without disruption
Skin First, Symptoms Second: a results-driven philosophy
A growing number of professional brands are adopting a skin health-first approach, which prioritises restoring function before treating visible concerns.
Katherine Daniels’s ‘Skin First, Symptoms Second’ concept, which has been part of the brand’s ethos since 2013, focuses on rebuilding the skin’s health and barrier function before targeting issues like pigmentation, breakouts or fine lines.
Support that sustains salon success
As therapists look for sustainable growth, support from suppliers remains key. Flexible training options, retail opportunities with fair margins, and resources that help with marketing or treatment integration all contribute to a more profitable and confident facial business.
Ultimately, the move towards bespoke professional skincare packages reflects a wider industry trend, one that recognises that every therapist’s journey looks different.
Whether a business is just starting out or has decades of experience, flexibility can open new opportunities and help deliver better results for both skin and salon.
For more information about Katherine Daniels’s professional skincare packages, click here.
This is a sponsored story in partnership with Katherine Daniels.
