72% of Gen Z consumers expect AI-powered personalisation in their beauty experiences, making technology a non-negotiable for brands looking to capture this audience.
A new report by digital beauty and wellness platform Revieve has unveiled key insights into how Gen Z is reshaping the beauty industry.
Revieve’s report is based on a comprehensive survey of Gen Z consumers (those born between the late 1990s and early 2010s), industry trends and digital engagement metrics, providing a data-driven look at the beauty preferences of this generation.
The study analysed purchasing behaviours, technology adoption and sustainability priorities to uncover key insights that brands can leverage.
With a strong preference for personalisation, sustainability and tech-driven experiences, Gen Z is setting new standards for brands looking to stay ahead.
Personalisation and artificial intelligence
Gen Z expects hyper-personalised beauty experiences, and artificial intelligence (AI) is playing a major role in meeting their demands.
The report highlights how AI-powered skin analysis tools, virtual try-ons and customised product recommendations are essential for engaging this demographic.
In fact, 64% of Gen Z consumers say they are more likely to purchase from brands offering AI-driven beauty solutions.
Brands that fail to integrate tech-driven personalisation risk losing relevance in an increasingly competitive market.
The rise of gamification in beauty
Gamification is emerging as a powerful tool to attract and retain Gen Z consumers. From interactive quizzes to reward-based loyalty programmes, brands are leveraging gaming elements to enhance user engagement.
According to the report, 58% of Gen Z shoppers engage with beauty brands that use gamified experiences, leading to increased customer satisfaction and brand loyalty.
Companies that incorporate these interactive elements are seeing stronger engagement and repeat purchases.
Sustainability and ethical beauty matter more than ever
Sustainability is a key driver for Gen Z, with eco-conscious consumers demanding transparency and ethical practices from beauty brands.
The report underscores that 68% of Gen Z prefer brands with refillable or sustainable packaging, while 54% actively seek out cruelty-free and vegan beauty products.
Brands that prioritise sustainability will not only gain Gen Z’s trust but also secure long-term loyalty in a highly values-driven market.
The balance between AI and human interaction
While Gen Z embraces AI-driven beauty experiences, they still crave a human touch in more complex interactions.
The report reveals that 61% of Gen Z consumers prefer a combination of AI recommendations and expert consultations when making beauty purchases.
While automated customer service is widely accepted, personalised advice from beauty professionals remains highly valued.
Beauty brands must find the right balance between digital convenience and human connection to fully engage this audience.
What’s next for the beauty industry?
As Gen Z continues to influence beauty trends, brands must evolve to align with their expectations. The integration of AI, gamification and sustainable initiatives will be critical in maintaining a competitive edge.
