The Brazilian butt lift (BBL) was the UK’s most searched-for cosmetic procedure this year, followed by microneedling and skin tag removal.
The new research also showed that searches for aesthetic procedures increased by over 80% in the past two years.
The study, by Harley Street Skin Clinic, analysed internal data and Google search data from September 2023 to August 2024 to reveal the cosmetic procedures that the UK is the most interested in.
The UK’s to most searched cosmetic procedures
1. BBL (708,000 searches)
2. Microneedling (667,000)
3. Skin tag removal (603,600)
4. Blepharoplasty (323,900)
5. Microdermabrasion (242,600)
6. Tummy tuck (198,000)
7. Labiaplasty (173,200)
8. Photodynamic therapy (140,300)
9. Mesotherapy (124,000)
10. Breast augmentation (121,000).
Topping the ranking was the BBL, with 708,000 searches, the “Brazilian butt lift,” involves inserting silicone-filled implants and/or removing fat from other parts of the body before injecting it into the buttocks.
Non-surgical BBLs involve injecting dermal filler into the buttocks, which is often composed of hyaluronic acid. However, this procedure is coming under increasing scrutiny in the UK following the recent death of Alice Webb.
Following up in second place is microneedling, seeing a high influx of searches in the last year at 667,000.
Rounding out the top three is skin tag removal, with popular methods for this including cryotherapy (freezing), ligament (tying off), and electrolysis.
