Millennials spend over £1,300 a year on beauty treatments

Published 24th Jan 2024 by Lollie Hancock

When it comes to which generation spends the most on beauty treatments, Millennials have taken the top spot as its revealed 20% of the age bracket spend up to £400 each month on their favourite beauty services.

A new study from Capital Hair and Beauty, which surveyed 2,000 UK adults, revealed spending habits across different generations.

It found that 80% of Brits spend £1,200 on beauty treatments per year, an average of £100 per month.

Almost all (96%) of over-65s agreed that they wouldn’t spend more than £100 each month, and, when it came to gender differences, the survey revealed that 70% of men would only spend up to £25 on hair and beauty treatments.

When it comes to Gen Z’s favourite treatments, nail extensions were a clear winner, with over a fifth (21%) of the generation paying their nail tech regular visits.

Across all generations, one treatment came out on top, with 35% of millennials and over half (53%) of those over 65 agreeing that paying for a haircut is the treatment most worth their money.

Which treatment do clients always go to a professional for?

Lucky for beauty professionals, despite a rise in DIY and at-home treatments, there are still some treatments the consumers know need to be left to the pros.

The survey showed that the more invasive the treatment, the less likely Brits are willing to try it themselves, with aesthetics treatments, lash extensions and microblading named the top three treatments clients will only have done by professionals.

What are the most popular beauty treatments in each region of the UK?

Residents in Belfast are big beauty lovers, as the city is revealed as the most likely to get filler, with 16% of residents having this treatment in the last 3 months.

Those in Belfast also love a lash extension, as nearly a fifth (17%) of respondents from the Northern Ireland capital keep up with their eyelash treatment infills.

London residents are most likely to get a massage, with nearly a fifth (19%) booking in for some R&R in the last quarter.

Hair treatments took the top spot in the North, with 21% of Leeds locals opting for regular bouncy blowdries, and over half (58%) of respondents from Sheffield changing their style with a cut in the last three months.

Lollie Hancock

Lollie Hancock

Published 24th Jan 2024

Lollie Hancock is a content writer at Professional Beauty. She creates content for the website, magazine and social media channels. Get in touch by emailing [email protected]

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