3 lash trends set to shape the market


The industry is awash with lash inspo at the moment but it’s hard to tell what will be simple fads and what will be long-lasting trends. We quiz the lash elite about the techniques that will be big this year and beyond. 

1. Lash contouring is a thing 
“A term I think we’ll hear a lot more of in the lash industry is ‘lash contouring'. It is achieved by the strategic placement of lash extensions to create the illusion of slimmer, fuller, shorter, longer or more balanced facial proportions," says Heather Hughes, UK director at Novalash.

"Lash artists have full control to create customised looks to complement certain facial features, providing each client their own bespoke service.”

2. Less is more
“Volume lashes are definitely going to be trending in 2017, but less is more. Having a multi-lash technique applied is the best way to boost the natural lash line, but it doesn't have to be really heavy. Lightweight lashes in 2D to 3D can be really effective to enhance a client’s natural beauty, for a look with a dark root and fluttery finish,” explains Emma Apps, lash and brow expert at Lash Perfect. 

3. It’s all about the lower lash
“The AW16/SS17 trend reports in from New York Fashion Week and London Fashion Week are all correlating this season; it’s all about the eyes," says Emma Ledger, digital lead at Nouveau Lashes. 

"The looks demonstrated an increase in visibility of lower lash enhancements, even when presenting more natural looks. Adding length to the outer edges of the upper lash line and pairing with a fill of the lower lash line is a great way to ensure undeniable focus on the eye. We’ve also seen an increase in the use of brown lashes teamed with brown eyeshadow, contrasting with bleached out brows.”

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