Addressing male client concerns
The male grooming market is booming, with the likes of spa booking site Wahanda reporting a 31% increased in male spa bookings in 2013.
Andy Rouillard, who runs The Wax Academy and men's salon Axiom Bodyworks told Professional Beauty last year that men book a treatment for a solution to a problem. "For waxing, that might be to boost confidence, or hygiene. For a massage it's because they've got an injury," he said.
We want to know why male clients come to see you and what their concerns are. Are they worried about ageing or skin issues? Fat reduction? Getting rid of hair? Or perhaps helping an injury through massage?
Let us know in this month's poll here. Then see the results on the Web Watch page in the September issue of Professional Beauty magazine.