Ask the expert: Website design

How can I create an effective, but affordable, website?

Creating websites on a limited budget can be a challenge. Digital agencies charge up to £3,000 to build a site – and that’s not counting ongoing maintenance, support and marketing costs. More tempting is the £500 that freelance designers often charge. But typically as you won’t be able to edit the basic site they’ve built, you’ll find yourself having to constantly pay them to do so.

The cheapest option is to take a “DIY” approach with a company that provides support, including SEO and marketing tools. There are several companies that offer free, user-friendly tools to help you build your website. Whatever your approach, there are four basic principles you must remember.

Anthony Karibian is the founder and chief executive of bOnline, which helps businesses customise, brand and promote their websites.