An Australian entrepreneur has launched a client review website for the UK beauty industry.

Lara Solomon, whose previous businesses include a social media consultancy and Mocks mobile phone sock covers, launched Beauty Hum, a Trip Advisor style website for beauty and hair businesses.

Beauty Hum lets clients review individual beauty therapists, rather than whole salons. Review sites are increasingly popular tools used by consumers to make purchasing decisions, and evidence suggests than when a product or service has more than ten reviews online, the purchase rate is much higher.