We look at the thermal features that will be right for your spa and how to make the heat experience area as profitable as possible
The thermal area has always been integral to the spa experience. However, while the traditional sauna and steam room combination was a few years ago considered more than enough as a heat experience, a greater availability of high tech features and a more discerning and results-driven clientele means the thermal game has been raised. The sauna and steam room may remain the staple thermal facilities for any spa, but they are not sufficient to set your business apart or create a USP. . “Simple, standard features no longer excite guests; gone are the days when a sauna and steam room provoked enthusiasm,” says Heinz Schletterer, founder and chief executive of Austrian spa planning, design and consultancy company Schletterer.
Rupert Lowes, national sales manager for UK thermal specialists Nordic Sauna, echoes this view, commenting that “Five or 10 years ago, you would put a sauna and steam room in, and that was about it. Now, you have Rasuls, hammams, ice rooms and all sorts of other facilities.” Schletterer explains that customers are now looking for an offering that provides relaxation, incorporates health benefits and is innovative on a number of levels. “Guests want to get away from everyday life and immerse themselves in a feel-good multisensory thermal experience with health-enhancing benefits,” he says, adding that “there is an noticeable trend towards holistic and multisensory experiences.” Examples of facilities that deliver this are, Schletterer continues, thermal areas that incorporate the use of herbs, crystals, minerals, salt or gemstones.
Read the full article on page 36 of the December issue of the Professional Spa and Wellness digital magazine for FREE here, or access the digital magazine by selecting your chosen platform here.