New trends in machines and nails at PB London

Skin-tightening machines and long-lasting nail polishes will be among the trends to spot at Professional Beauty London at Excel on February 22-23.

New machine technologies being introduced at Professional Beauty next month will focus on tightening the skin, as client demand shifts towards a more natural, youthful look. Advanced Esthetics Solutions will introduce the Pollogen Legend device to visitors, which combines patented radiofrequency technologies and dynamic muscle activation to contour and tighten.

Meanwhile, the latest innovation from 3D-aesthetics, 3D-skinmed, will incorporate dermaroller radiofrequency to tighten and prep the skin to receive cosmeceutical product.

Syneron Candela is also launching a skin-tightening device at a lower price point than its existing portfolio to attract the salon market.

Longer lasting nail products that bridge the gap between polish and gel-polish are set to take the market by storm in 2015 and Professional Beauty is the place to see the cream of the launches.

Smart colour formulations promising week-long wear without the need for curing under a lamp will be demoed by Jessica and LCN.

Elsewhere, Mavala’s Gel Finish Topcoat and Nubar’s Policure will both give a super-tough finish to any polish to keep it in place for longer.

CND, which launched its seven-day Vinylux system last year, will also have some innovations in longevity and speed to reveal so be sure to swing by the Sweet Squared stand too.

Orly will also launch an innovative new category of colour at Professional Beauty. Learn more by checking out the brand’s very own live catwalk at the show.

Make sure you don't miss out. For free entry to the show, register at www.professionalbeauty.co.uk/london