PB meets Silvia Troska, founder and style director of Alessandro International.


Silvia Troska founded the company in 1989 aimed to develop high quality and gentle products for nail sculpting. Today Alessandro International offers more than 2,000 professional products for hands, nails and feet.

PB:  What is your most popular product?

ST:  Our comprehensive range of sculpting gels are our most popular products and are highly valued among salon owners and nail designers. Lac Sensation, our durable UV polish that comes in 99 colours, is also in constant high demand.

PB:  What makes your products special over the competition?

ST:  Alessandro International is one of the foremost international nail brands, with a history of excellence in gel sculpting. Our unique Colour Code System offers 99 matching colours in 3 different application techniques. This multi level nail technique system offers a non-permanent Nail Polish that lasts up to one week, a semi-permanent formula, Lac Sensation (UV Nail Polish Manicure), that lasts up to three weeks, and a Permanent Colour Gel that will refresh the nails and style for up to six weeks.

We always aim to satisfy the most current demands and to reflect the hottest fashion trends. As a result we are seen as trendsetters within the nail industry. Nail designers value the high and consistent quality of the products which often makes us the crowd favourite during trade fairs.

5) Do you provide any extra services for professionals who use your products in their salons?

ST: As well as supplying high quality products, we also emphasise comprehensive practical training as only this combination will lead to perfect results. Therefore highly professional, dedicated Alessandro International training courses and frequent special courses are part of our basic offering.

PB:  Why should salon owners visit your stand at the show?

ST: Alessandro International has many unique products and techniques that are going to be presented at the trade show. Every nail designer should personally have a look during the fair. I am already sure that we will enthuse all and give them new impulses for nail designs. We will also be talking about our exciting new launches that are coming soon, in particular our world-first Peel Off UV Nail Polish Striplac.

PB: Are you having anything new on your stand at the show?

ST: Beside the mentioned Striplac innovation, we will highlight our new comprehensive hand care system Hand!SPA. Furthermore, we will show nail designers our Champion’s Choice nail sculpting range with an exclusive assortment of makeup gels. These are being presented by the award-winning European and German nail designer FRANK SCHÄBERLE.

PB:  Will you be having any special offers exclusive to the show?

ST: All trade visitors will generally receive 10% off our basic assortment and even 20% on our popular UV Gels as we want to convince you of the high quality of our products.

PB: What tips would you give salon owners looking to introduce a new line into their salon?

ST: The single most important thing for salons is that the customer is satisfied with the result of their treatment. We feel the best way to achieve this is using high quality, professional products that are supported by knowledgable, passionate trainers – all things that Alessandro International greatly values.

Alessandro International is very excited about the launch in the UK. Visit them on stand I22 at Professional Beauty London, taking place at ExCel on 24-25 February 2013.

Register here for your free ticket and avoid £30 admission fee on the door.