Retention marketing - Why new clients are SO last season

You’ve had hundreds, maybe even thousands of clients through your door over the past few months and years… yet you treat every new client like it’s a victory.  Sound familiar? Worry not. You’ve actually already done all of the hard work.

Believe it or not, growing your salon happens not by trying to push more people through your door, but by giving existing clients such a good experience that they starting booking more appointments, more frequently and spending more money. Get this right and without fail, new clients will walk through your door from glowing referrals.

So that leaves the ‘how’. Connor Keppel, Phorest Salon Software’s marketing expert (@Con_Keppel) will be giving a business skills presentation on ‘Retention marketing - Why new clients are SO last season’ at the upcoming Professional Beauty shows in Dublin and Manchester.

Go along and discover:

·      Why chasing new clients is a pointless exercise

·      Why growing your salon through the following methods is the only way:

·      Increasing average spend

·      Increasing retention

·      Cutting no shows

And of course, how to do this using all your available marketing channels from SMS to Youtube.

Don't miss out! Register for your free ticket here if you want to attend Professional Beauty Dublin 2013, taking place at The RDS on 6-7 October and visit Phorrest on stand D34.

To attend Professional Beauty North, taking place at Manchester Central on 13-14 October 2013, confirm your free ticket here and see Phorest on stand A25.