Aman launches sister brand Janu to encourage ‘connectedness’

The Aman resort group has announced the launch of the sister brand that will focus on human connection, with its first site opening in Montenegro in 2022.

While Aman is synonymous with its Sanskrit translation, ‘peace’, and offering guests secluded and private retreats, Janu stands for ‘soul’ and will provide the same luxury experience for guests, but with a special focus on social connection and mindfulness.

The brand has been two years in the making and aims to address a new hospitality market as more travellers seek the company of like-minded people. Chiming with its ethos, the resorts will focus on group classes and mindfulness practices that strengthen both the body and mind. 

The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti,” says Aman chairman and CEO Vladislav Doronin.

“What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick- starting human interaction again,” he says. 

Janu is launching with three hotels that are already under construction in Montenegro, Al Ula in Saudi Arabia and Tokyo. The Montenegro site will host the first Janu spa and will offer individuals and groups an extensive treatment menu with a focus on wellbeing. 

The interiors promise an abundance of light to encourage guests to gather and converse among one another, and curated art and music experiences will go hand in hand with mood-led lighting and sound to encourage social activity.

Aman’s portfolio encompasses 32 hotels and resorts in 20 destinations across the world, with a further nine under construction. 

In other news, Six Senses is opening a Rome site in a UNESCO protected building.