Bio Sculpture GB becomes Re:New Beauty in rebrand

Distributor Bio sculpture has changed its name to Re:New in a rebrand in an effort to equally represent all of its brands and allow for future growth. 

The rebrand comes with an updated brand ethos, which the distributor said is intended to empower its clients to "Re:Train and Re:Fresh their knowledge, focus on the ability of beauty to Re:Invigorate and provide quality technicians can Re:ly on with Re:Sources that allow them to be successful in the industry".

Re:New Beauty will be the new home of Bio Sculpture, Evo Gel and Essence in the UK. The team, owners, location and prices willl remain the same.

Bio Sculpture GB was founded by René Lipsitz in 1998. The company is now run by her son, managing director Richard Lipsitz, who said: "As the business has grown, we've added out new Evo gel polish range, and teamed up with Essence Glitter to distribute their amazing glitters too. As a result, our current name of Bio Sculpture GB is no longer reflective of all of our brands and what we offer. We wanted to ensure that the name of the distribution company represents all of our brands equally and allows us to bring you amazing new products in the future without any brand confusion."