Boosting your spray tanning sales in winter
Q: How can I boost my fake tanning treatment revenue during the winter months?
Many therapists feel that discounting treatments can be a way of boosting revenue in the quieter months. However, I always advise other effective methods outside of price. For example, try creating a “winter glam” package offering tans alongside lash and nail treatments, perfect for festive partygoers.
You could also create a Thursday evening winter tanning package to encourage clients to come with friends on dark winter nights and enjoy a complimentary hot chocolate on arrival.
As well as packages, you can highlight tanning solutions most suitable for the time of year and promote these to clients. For example, our Tan in an Hour solution is perfect for those who need to glam up quickly before seasonal parties, while our Clear Tan solution is ideal for clients who want to snuggle up in their pajamas after tanning without the risk of product transfer.
Another idea is to create a winter loyalty scheme for November through to March. Clients could receive a complimentary product when they spend over a certain amount on tan treatment bookings.
Remember to keep your social media and communications regular and relevant, changing images to reflect the season.
Laura Jones is senior product manager for Sienna X, overseeing the brand’s tanning ranges and working with professional accounts