Brits spend six weeks of their lives moisturising, survey finds

Brits spend the equivalent of six weeks of their lives applying moisturiser, according to a new study by O’Keeffe’s skincare. 

Britons also spend around three minutes a day using moisturising products and get through, on average, three pots of 100ml moisturiser in a year, which adds up to more than six litres over the course of an adult lifetime.   

Meanwhile, over the course of their lifetime Brits also while away seven weeks washing their face and four weeks exfoliating, the equivalent of 23 days applying skin oils, 10 days painting their nails and nine days plucking their eyebrows, the report of 2,000 adults found. 

Having a good skincare routine is important, with Brits typically using three skin products a day, while 19% use 10 or more. More than half of respondents believe that moisturising regularly is the key to battling lines and wrinkles. 

“Our results found we’re a nation that loves to primp and preen themselves,” said a spokeswoman for O’Keeffe’s skincare. “Squeezing, waxing, shaving and slathering on lotions, Brits are happy to go to extreme lengths to keep themselves looking their best.”

Skin woes

With Brits enduring on average five bad skin days a month, the research also delved into clients biggest skin worries, with wrinkles coming out top, followed by dark circles and dry skin. 

A third of respondents are currently suffering with eczema, 37% acne and more than half have had/or have dry skin. A fifth have avoided social events because of their skin issue, while a quarter have felt anxious about being tagged in photos. 

Meanwhile, four in 10 said that there is a stigma around men using moisturiser and other skincare products, with the O’Keeffe spokesperson adding, “Our results found that many of those polled think some members of society look down on men using skincare products.

“But plenty of men are looking after their skin, and realise the importance of keeping it moisturised.” 

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