Research reveals difference in men and women’s skincare needs
New research has revealed just how much men and women’s approach to skincare differs, as well as how the skin’s requirements vary dependent on age and gender.
15% of the survey’s respondents said that looking good is more important for men than women, up from 8% in 2017 – showing that physical appearance is increasingly important for male consumers.
The data, from supplement manufacturer Lycored, surveyed 480 skincare consumers in both the UK and France, exploring attitudes to beauty and skin health, and how they differ by gender and age.
For men and women, the attitudes towards which factors were most important to their skin health differed significantly, with 39% of women choosing healthy diet, compared to 30% of men.
Meanwhile, men were almost twice as likely to say exercise was important to skin health (30% compared to 17% of women).
When it comes to ingestible skincare, younger age groups were more likely to buy into beauty from the inside out, with 68% of 25-34-year-olds stating it was ‘normal’ to take a supplement for skin health or beauty.
57% of those in the 25-34 group took an ingestible skincare products in the last year, almost double the percentage that said the same across all age categories (30%).
Earlier this year it was revealed that more than £1 billion in wasted skincare products sitting in homes across the UK.
When it came to the results individuals were seeking from their skincare products, women were more than twice as likely to say that anti-ageing or wrinkle reduction was an important goal for them (49% compared to 21% of men).
Women also seek a healthy glow more than men do (47% compared to 32%).
Over half of those surveyed (52%) stated that it was very important to them that the skincare products they use created visible results, with a visible change being particularly important to those aged 18-24 (68%).
The importance consumers place on skin wellness (compared to more superficial goals) was clear, with seven out of 10 stating they use skincare products to keep their skin healthy.
As for the other 30%, 17% admitted to using skincare products so they appear attractive, with 14% hoping other people think they look young, or younger than their actual age.
The full report can be accessed here.
What differences have you noticed in your male and female clients? Let us know in the comments….