Editor's letter: how tech is changing spa and salon operations
With social media now a primary method of attracting customers, software able to scrutinise a salon’s performance in minute detail and bloggers influencing consumer purchasing, there’s no denying that technology has changed the way we operate in recent years.
As nail pro Jacqui O’Sullivan suggests in our interview in the June issue of Professional Beauty magazine, social media and customer service skills are probably the two most important areas we should be training our students and new recruits in to set them up for salon life.
But with continual upgrades and countless apps, it’s easy for seasoned owners and managers to get left behind. So, this month we spoke to some of the leading developers in the market to discover what’s in store for salons and spas, to bring you the ultimate A to Z of software. Find out about the changes set to shape the market over the next year in our feature in the June issue.
The rise of the blogger has also spelled changes for the way salons and beauty brands work with the media to promote their services and expertise. According to new data, while journalists are still seeking expert opinion and comment, the route to success with bloggers may lie in sponsored content. For more on how to target both, take a look at our news story in the current issue.
With so many content-providers vying for your attention online, we at Professional Beauty took steps to simplify our offer recently with the launch of the Beauty Hub: nine channels, split into nine specialist sectors: skincare, spa, nails, lashes, tanning, aesthetics, make-up, waxing and software – allowing you to go directly to the news, features, new products and blogs that matter to your business.
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