Editor's comment: the new skincare retail trend

British beauty consumers are branching out, according to new research this month. Where once the cleanse, tone, moisturise routine reigned supreme, a new generation of women are grabbing beauty on the go, skipping the basics but spending big on those hard-working, targeted products that are going to make a real difference to the specific skin issues that matter to them. Check out our report for more detail.

This new age of personalisation puts the professional back in pole position – who better to guide consumers through the options? However, it makes impeccable, up-to-date product knowledge more important than ever. With the nation’s women so clued up about the effects of the latest ingredients and delivery systems, salon and spa professionals have a tough time staying one step ahead.

In our skincare focus in the August issue of Professional Beauty we explore some of the biggest areas of research and development that the major brands are investing in this year. From MMP inhibitors and anti-pollution complexes, to new discoveries in the field of psychodermatology, read the feature in August issue get a grip on the trends and ingredients your clients will be quizzing you on over the coming months.

Staying ahead of trends is equally important in the world of nails, and our colour and nail art focus in August explores everything autumn/winter. Taking inspiration from the catwalks, we asked three leading educators to come up with a salon-ready nail art look to wow clients. We’ve also delved deeper into the colour collections from all the big brands, where rich plum and sophisticated sage green tones are set to be big next season.

And if that isn’t enough newness for you, our early preview of the upcoming Professional Beauty North show brings you a first look at what big brands like Elemis, Guinot, Caci and High Definition will be launching later this year. 

The August issue is with subscribers now. A digital version can be bought online for £1.49 – or it's £9.99 for an annual 12-issue digital subscription. The print edition is just £37 for an annual 12-issue subscription. Make sure you’re always the first to read the news and trends by subscribing online.