Exeter named best UK city to live in for "skincare wellness"
Exeter has been named the best city in the UK to live in for “skincare wellness” based on an array of environmental and social factors, according to a new study by home infrared sauna specialists UK Saunas.
The research looked at pollution levels in each area (µg/m³) as well as Google search behaviour from residents around “skincare routines” and “facials”. Each city was then given a score out of 48 in the three categories mentioned, before being given an overall ranking.
Exeter scored 41/48 for Google search behaviour around skincare routines, 46/48 for facial search volumes, and 34/48 for pollution levels, giving it an overall ranking which put the city in first place.
Chester came in second with a score of 31/48 for skincare routine searches, 48/48 for facial search volumes and 32/48 for pollution levels; while Dundee came in third place, Norwich fourth and Cambridge fifth, the report found.
Another report recently revealed the areas in the UK which have the best tap water for skin health. You’ll never guess which areas came out top.
The UK’s top 10 cities for skin wellness:
| City | Skincare Routine | Pollution Levels (µg/m³) | Facial search volumes |
| Exeter | 41 | 34 | 46 |
| Chester | 31 | 32 | 48 |
| Dundee | 34 | 26 | 38 |
| Norwich | 48 | 3 | 45 |
| Cambridge | 47 | 2 | 47 |
| Aberdeen | 22 | 29 | 43 |
| Preston | 44 | 33 | 16 |
| Hull | 32 | 31 | 30 |
| York | 21 | 29 | 42 |
| Coventry | 45 | 17 | 29 |
Brian Clarke, owner of UK Saunas, said: “Thanks to lockdowns and social restrictions, many people will have started to consider the state of their wellbeing even more seriously than before, which may have an even greater impact on the expansion of the wellness industry."
The research also looked at the top cities in terms of physical wellbeing, mental wellness and intimate wellness, with Norwich coming out on top overall.
This news isn't surprising with 30% of Brits now prioritising self-care since the Covid-19 pandemic.