How the 10-step Korean skincare regime works

Q: The 10-step Korean skincare regime is really popular. How can I explain the benefits to clients?

The 10-step Korean skincare regime has been in the press a lot but the concept is not as new as you might think, as it’s actually in line with what a lot of skincare therapists already recommend here in the UK. The steps ensure skin is thoroughly cleansed, hydrated and treated, protecting it from premature ageing and environmental aggression.

The concept is simple and a must for clients who wish to achieve better skin for life. It’s a routine of eye make-up removal, double cleanse, tone, serum or concentrate, eye cream, lip product and moisturiser, plus an exfoliator and face mask. However, a broad-spectrum SPF should also be considered for application in the morning.

As therapists, we know that every single one of these steps is imperative to get the very best from skin and its genetic type – be it dry, oily or with tendencies to these conditions. It’s also important so we can treat skin conditions that are side effects of clients’ lifestyles and environments, which may include the signs of ageing, sensitivity or dehydration.

A client who only commits to a quick cleanse and moisturise regime will never get the same results as another who follows the Korean steps, so drive this message home to customers.

Now is the perfect time to make Korean skincare a topic of conversation between your therapists and clients. You could even host an in-salon event to show clients how easily achievable the 10 steps are – realistically, it takes two minutes in the morning and two minutes in the evening.

Kirsti Shuba is managing director of Fraser Muir and co-founder of Katherine Daniels Cosmetics, a skincare brand developed to solve typically British skin issues, which she created with Donna Tait.