How to make your machines pay for themselves – before they've even been delivered!
At 21, Dawn Page opened her business with £100 in her bank account. Fast forward 12 and a half years, she’s now running an extremely successful clinic in Blairgowrie, supported by a large database of loyal clients, thanks to her hard and consistent work.
Page recently purchased three new machines from 3D Aesthetics, including 3D Lipo Ultimatepro, 3D HydrO2 facial and Dermalux Flex MD, managing to pay for her equipment outright before delivery with no finance, thanks to her creative pre-launch campaign.
“Dawn secured new machines with a small deposit and booked her delivery for two months," explains senior territory sales executive Imogen Murrison.
"In the meantime, she promoted her pre-launch deals and used the money to pay the balance of the machines even before the delivery!”
Before the purchase, Page did a lot of research into other brands and devices available on the market, including feedback from other clinics and their clients.
She highlighted that the affordability and the fact that 3D Aesthetics machines are popular with celebrities were key decision factors.
After securing the machines with a small deposit, using her loyal client database, Page designed and sold pre-launch body treatment deals and used the revenue to pay the remaining balance before the machines were delivered.
Page highlights the importance of building trust with clients who believe in you and your treatment results.
By thinking creatively and promoting these new 3D treatments, Page earnt a total of £21,000 +VAT from pre-bookings.
How did she do it?
Page promoted her pre-launch deals at a discounted price for a limited time. They were promoted as exclusive deals for her existing customers, where they would benefit from the discounted price. To secure the deal, payment would be required upfront.
What key factors made Page consider purchasing 3D machines?
• Affordability in comparison to other brands
• Positive feedback from other clinics (seen on social media)
• Popularity among celebrities
What marketing did she use?
• Social media (no paid advertising)
• Email marketing using Phorest
• Existing customer database (over 1,600 clients) - she had only two or three brand new customers
“I don’t talk about technology," said Page. "I talk about what the clients after; and what we’ve got to offer. You’re a consultant. You find out about their lifestyle, and their health.”
Page emphasises the importance of honesty and having the right mindset when it comes to offering more expensive treatments.
“If people are already coming to get their nails done, they already care about their appearance. Therapists need to believe they’re worthy of clients paying for that kind of cost of treatments.
“It’s not easy, it’s not a walk in the park, but if you have the determination and you believe in it, you can achieve it. Having the right treatments that produce amazing results to offer to my clients at an affordable price makes it easier for me to promote to my customers.”
To find out more about 3D’s Business Stimulation Initiative, where like Page you can earn thousands while paying nothing for six months, call 01788 550440 or 01788 226512, or click here.
Sponsored story in association with 3D Aesthetics