How to retail your salon’s products online

You know your clients already trust you with their skin, brows, or nails as their therapist, so why should they be buying their beauty products from anyone else?

Phorest Salon Software surveyed over 1,300 hair and beauty customers around the globe and found that 48% are influenced to buy retail when it is recommended by their service provider, with one in five stating that they were highly influenced.

Clients want to maintain the results of their service or treatment at home, and they value your professional opinion to help them do that. Don’t underestimate the power of having these important conversations about aftercare and upkeep throughout an appointment–from consultation to checkout. It’s easy to think the client journey stops at the till – but it doesn’t. 

Your clients don’t stop thinking about their beauty needs once they leave the salon, and, with more and more people becoming converted to the convenience of online shopping, your client’s first instinct is likely to pick up their phone and scroll. This is the perfect opportunity to ensure you don’t lose them to a generic retail giant.

According to the same research, 54% of customers who are not currently purchasing retail from their salon said that they would like to. By creating your own online store, you make sure your clients always have the option to order their favourite products from you wherever they are, whenever it comes to mind.

Phorest found that 50% of salons in the UK are already selling retail online, but what’s holding the other half back? Is it time? Confidence? Extra fees?

Phorest enables you to fast-track your way into ecommerce, and to grow your retail business without the hassle of a third-party marketplace. Your brand-new online store is simple and intuitive to set up. Because the online store is powered by Phorest, it syncs automatically with your salon inventory and client information, so you can create expert marketing campaigns by targeting clients based on their service history or previous retail purchases.

Whether it’s selling retail products or vouchers to your clients online or connecting with clients anywhere in the world via video consultations, Phorest empowers your salon to incorporate new digital revenue streams into your business confidently, making your salon your client’s one-stop shop for all their beauty needs.

Sound good? Learn more about how Phorest can help your business reach its full potential. Book a demo with our team.

Sponsored story is association with Phorest Salon Software.