Improving consultations to better help clients understand their skin
How can I adapt consultations to give clients a better understanding of their skin needs?
There was a time when clients would go into a salon’s consultation area with a pencil and a piece of paper and tick the boxes that were most relevant to them – whether they have dry, sensitive or combination skin, for example. But, like everything else in the beauty industry, consultations have moved on. With the introduction of advanced skin analysis systems, salons and spas can now offer far more bespoke consultations which not only give clients’ a better understanding of their skin needs but greater trust in your services.
When a client can see how their skin has improved after a treatment with you, it creates trust and loyalty. It also gives your therapist the chance to extend her expertise to the client’s homecare regime, which can maximise your business’s turnover and profit.
But, what machine should you invest your money in? Face mapping and traditional skin analysis tools are good but only give results based on what can be seen with the naked eye. In the case of some hand-held digital skin analysis tools, results are calculated based on the specific areas the sensors have been placed on, not giving an overall skin assessment.
Just like fingerprints, every individual has their very own facial skin print. The most advanced and accurate analysis option out there for salons is medical-grade biometric skin analysis, which offers intricate details about someone’s facial skin print and needs, such as moisture levels, oil production, sensitivity, and depth of lines and wrinkles.
Jan Behrens is a skin expert and founder of skincare brand True North Cosmetics, which has launched FutureFace – a medical-grade biometric advanced skin analysis system.