In the Know: Martyn Roe

What advice can I give my clients about preventing and treating pigmentation? 
The easiest advice to give to your clients on how to prevent pigmentation is to avoid the sun’s UVA rays, or to wear a sun cream that shields them from UVA and UVB exposure.

You can wear this even in December, as UVB rays are constant and these are the ones that do the most damage when it comes to ageing. It’s also a good idea to advice clients to cleanse and moisturise religiously, morning and night, to help control pigmentation.

But, if it’s a case of too little, too late, there are a number of ways to help them treat these dark and ageing spots: 

• Make sure you stock antioxidant and vitamin-rich skincare products in your spa so you can point clients in this direction first. Advising them to integrate these into their daily facial routine will allow them to protect and slowly rebuild cells that have been damaged or changed over the years. It’s also a good idea to suggest that they use a brightening product every day, to even out the skin tone.
  
  
• The second and probably most important piece of advice you can give clients is to have regular facials. Exfoliation is key when it comes to removing dead and hyperpigmented cells and stimulating the growth of new cells. It’s also a great way for clients to ensure their skin is getting all the antioxidants and vitamins it needs to generate and protect healthy new skin cells.

Look for facials that use glycolic and salicylic acid, as these work to diminish the appearance of brown marks, age spots and liver spots. These are all types of skin discolouration that are associated with sun damage and are often seen as early signs of ageing on the skin.

Most facials come with homecare ranges that let your clients extend the results in the comfort of their own home, between treatments. This will allow clients to make add-on purchases and encourage them to come back to top up their results with another facial.

Martyn Roe is the founder and director of The Consulting Room group, which distributes HydraFacial in the UK. Over the years, he has become a highly respected figure in the aesthetics industry, having been involved in the launch of Botox in the UK in the 1990s
www.consultingroom.com