L’Oréal Paris top list of most valuable cosmetics brands
L’Oréal Paris is the world’s most valuable cosmetics brand according to a listing compiled by brand consultancy Brand Finance.
The consultancy’s annual Brand Finance Cosmetics 50 found that L’Oréal, which includes professional brands Clarisonic and Biotherm as well as consumer brands including Helena Rubinstein, Kiehl’s, Yves Saint Laurent and Urban Decay, has a total value of US$13.7 billion (£9.4bn)
The annual listing recorded a 22% increase on L’Oréal’s brand value, compared to 2015. The group was also found to have the highest brand strength index score, with a score of 91.5 out of 100.
Aspects taken into consideration in assessing the strength of a brand included loyalty, familiarity, social responsibility and investment. Brand Finance cosmetics analyst Emilie Milton-Stevens said: “L’Oréal Paris continues to impress: bettering itself and raising its game.
“It’s performing well in three key respects: it’s investing in trends and technology; it’s innovating digitally; and it continues to inspire trust.”
Gillette, worth US$7.2bn (£5bn), ranked as the second most valuable cosmetics brand, followed by Nivea, Clinique, Chanel, Neutrogena, Garnier, Pantene, Estée Lauder, and Dove.