Treating clients with medical conditions and retaining staff: March highlights
With nail and make-up trend how-tos as well as features on how to make sure you are not alienating clients with medical conditions and how to find and retain top-quality staff, the March 2016 issue of Professional Beauty offers a wealth of business advice.
Just a few of the highlights include:
The treatment of cancer patients in salons and spas was a huge industry focus last year, with organisations speaking out to promote the benefits of therapies such as massage to those undergoing cancer treatment, and to dismiss outdated thinking that the illness is a contraindication to almost every therapy. But what about other client groups that are still being turned away from salons and spas or denied certain treatments due to different medical conditions? At best it can be disappointing; at worst it can leave people feeling ostracised and discriminated against. PB's Georgia Seago examines the issues surrounding clients with blood-borne viruses.
Finding good salon staff is notoriously tough. In the March issue, PB assistant editor Amanda Pauley uncovers 10 tips to help you attract the best in the business and, more importantly, to keep them. From new interviewing methods to ideas for staff rewards, there is plenty of inspiration for any manager
6 ways to better your business
The third annual Spa Business Bootcamp offered attendees a wealth of business know-how. We went along to pick up some tips and bring you six of the best. There's advice on everything from how to tailor your social media posts to suit different platforms to how to get therapists to be braver at retailing without putting off clients.
The March issue has been mailed to subscribers. A digital version can be bought online for £1.49 – or just £5 for 12 issues. The print edition is just £37 for an annual 12-issue subscription. Make sure you’re always the first to read the news and trends by subscribing online.