Organic beauty and wellbeing market now worth £138.23m following 15% growth
The organic beauty and wellbeing market is now worth a record £138.23 million after a 15% growth in sales in 2021, with consumers spending £11 million on organic and natural beauty and wellbeing products every month.
The data, covered in the Soil Association Certification’s Organic Beauty & Wellbeing Market Report 2022, revealed that this increase marks the eleventh year of continuous growth for the organic beauty and wellbeing market.
The market has grown 30% since before the coronavirus pandemic, with sales rising by £31.6 million since 2019 as consumers’ concerns for the environment grow, the report found, with nearly half (48%) of consumers now more concerned about the environment than pre-pandemic.
When it comes to concerns, 30% of consumers said the environmental issue they are most worried about is a loss of biodiversity, while 36% said their biggest concern is chemicals entering the environment.
Find out what the differences are between natural and organic in our beauty jargon busted guide.
“This remarkable growth is largely down to the significant interest in health and wellness, coupled with the greater visibility of environmental issues such as climate change in the media, which has propelled the organic sector into the mainstream as consumers seek to align their purchasing decision with their principles,” said Soil Association Certification business development director Clare McDermott.
“Consumers are increasingly informed and motivated about what is in their beauty products and we anticipate that these trends will continue into 2022 as the sector influences the wider beauty market and the availability of organic beauty and wellness products grows.”
By certifying beauty and wellbeing products as organic, consumers can ensure they are avoiding greenwashed products, as UK brands can legally label their products as “organic” if they contain at least 1% of organic products, compared to 95% of all physically processed agro-ingredients, and at least 20% of the total ingredients (including water) under Soil Association COSMOS Organic certification.
Extra levels of certification help to reassure consumers that the products they purchase are organic, with 42% of consumers who did not trust brands to be honest about their environmental credentials saying they would be more likely to believe a brand was sustainable if it has third party certification accrediting them.
The Sustainable Beauty Coalition launched a guide to help consumers spot greenwashed products.
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