Phorest Salon Software enters new era following relaunch

Phorest Salon Software has revealed an exciting new brand identity across its global business.

This sleek new look launched in February 2022 and is reflective of a fast-growing technology company that lives and breathes the hair and beauty industry and speaks directly to the salons and spas it serves. 

Phorest has been supporting and empowering salon and spa owners since 2004 and now serves over 8,500 hair, beauty, and clinic businesses globally in 10 regions, with over 155,000 industry professionals actively powering their business day with Phorest salon software.

To celebrate the brand refresh and give back to the industries and the communities it serves, Phorest has announced the launch of The Phorest Growth Fund.

The software brand will deposit £100,000 into a fund available to Phorest salon, spa and clinic businesses all over the world to provide a springboard to their next steps in growth.

The fund is to be distributed on a case-by-case basis to salons who need a financial stepping stone to facilitate the next phase of their growth.

Details on how to submit an application to the Phorest review panel will be released in March 2022, and applications will subsequently open. 

Ronan Perceval, chief executive of Phorest, explained why the software company has chosen to launch such a fund, saying, "Phorest was literally born on the salon floor – we know what it's like to be at the heart of a business that is striving for excellence but we are also acutely aware of the challenges facing the industry when it comes to growing that business.

“We established the Phorest Growth Fund to give back to the community that has given us so much – from our own research, we know that for 42% of salons getting established, business planning and managing the financials of their businesses were the biggest challenges they faced, while 24% struggled with getting appropriate loans or funding. We have taken the next step in our growth journey with a new look and feel for 2022 and beyond; we want to help salons reach their next steps through The Phorest Growth Fund." 

The Phorest Brand Manifesto

We don’t have a job. We have a purpose.
It’s to help salon, spa and clinic owners like you succeed.
Phorest’s collective spirit fuels every part of our system.
It reminds us why we do what we do,
and why we love what we do.
Passion and ambition connect us with salon owners and
staff all over the globe, helping you grow and celebrating
every success. We say yes to equality and no to hierarchy,
and we show up tirelessly every day.
We are driven by a love of this industry
that makes our hearts race.
Phorest was born on the salon floor
and bred to help you thrive.
In your salon, we’re with you at the heart of it.

This story is sponsered content in collaboration with Phorest Salon Software.