Professional Beauty North 2016 a roaring success

Published 28th Sep 2016 by PB Admin
Professional Beauty North 2016 a roaring success

This year’s Professional Beauty North show at Manchester Central has been a huge success, drawing in 15,067* visitors who wanted to see the latest launches in the industry.

More than 500 pro brands showed off their latest and most popular wares at the show, which ran from September 18–19, with delegates seeing it as a prime opportunity to spot the latest industry trends and put in their Christmas orders early.

Many key exhibitors commented that there were a lot of serious buyers in attendance. Nicci Anstey, global training and education director for Elemis, said: “Business has been fantastic. We were back-to-back Sunday with our Biotec Facials, we had at least 15 very strong leads and an amazing day on our retail stand, coming in on just around £20,000 for the day. We are loved in the North – of our total UK business this region is at least 40%. It’s so important for us to be here in Manchester, we love being here.”  

Chris Gillam, manging director for Guinot UK, agreed, saying: “On Sunday we had a fantastic day. We generated as many leads as we did at the London show at ExCel and met a lot of people who were genuinely interested in stocking the brand. We met with a lot of our existing customers as well, so it’s great to see those people and say hello. It’s important for us to exhibit here because we need to make sure that all the salons know that we’re looking to expand our brand, as well as reaffirm the relationships we’ve already got with our customers.”

New additions to the show also helped to draw in the crowds, including our Skin is Alive seminar programme, which included talks from dermatologists, aesthetic nurses and skin specialists on topical skin issues; and Salon North, a dedicated hairdressing show which included live trend demonstrations and a variety of product launches.

Key educational opportunities such as our Careers Fair, which encourages students to meet the leading employers in the industry to talk about available career paths, and our Education Forum, which discussed the latest developments affecting the industry, also drew in visitors.

*Awaiting ABC audit

PB Admin

PB Admin

Published 28th Sep 2016

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