Spa Experience launches body-positive campaign featuring real clients
Day spa chain Spa Experience by Better has launched a new campaign promoting its facilities featuring real clients.
The aim of the "keep it real" campaign is to celebrate every body type and show a group that realistically reflects the people who use the spa's facilities on a daily basis.
It features Spa Experience clients from across London, ranging in age from 18 to 54 years old. The photoshoot took part at the company's two London locations – Old Street in Islington and Waltham Forest.
“At Spa Experience we want to promote mental as well as physical health and wellness and the anxieties around body image are well documented,” said Melissa Evans, Spa Experience’s national spa and fitness class manager.
“Taking the decision to stop using professional models and to use our clients to showcase our facilities instead was an obvious one. The photoshoot was a real celebration of what we stand for and we couldn’t be happier with the results.”
Emma Williams, 40, from Stoke Newington, took part in the photoshoot, commenting: “It was a wonderful day and I applaud what Spa Experience is doing. We definitely need to see less models and more real people in advertising and on social media.”
Spa Experience has nine sites in the UK and won Professional Beauty’s Employer of the Year Award in 2018.
Leisure operator Greenwich Leisure Limited (GLL) is the parent company of the UK spa brand and was recently applauded for its plans to make its 350 leisure facilities more “dementia-friendly”.
Clients included in the campaign (pictured in the top image from left to right) are: Emma Williams, 40; Mitchel Harp, 22; Deborah Halls, 54; Donna Merrick, 40; Asha Rodney Pidgeon, 18; and Karimah Rodney, 43.