Sweet Squared names new chief operating and financial officer

Distributor Sweet Squared has appointed James Mortimer as its new chief financial and chief operating officer.

Mortimer joins from product design company Haddow Holdings where he was finance and operations director. Prior to that he worked in finance and logistics roles for large companies including BDO and Grant Thornton. 

Samuel Sweet, chief executive of Sweet Squared, said, “This new role is specifically designed to strengthen our team and commitment to delivering the highest service levels possible for our customer."

“After six months of extensive searches and interviews, James was asked how he would feel signing off with ‘Love and Respect’ to which he replied, 'Having seen the culture, passion and enthusiasm your team has for the customer and their experience, I would feel honoured because I know that it’s genuine.' We knew James had the right skills, but after that, we knew we had our man,” added Sweet.

Sweet Squared is the UK distributor for brands including CND, Minx, MoroccanTan and Waxperts.