Voya becomes first skincare brand to receive Wellness for Cancer accreditation

Product house Voya has become the first skincare brand globally to receive the Wellness for Cancer accreditation. 

Trainers working for the seaweed-based Irish brand have undergone Wellness for Cancer’s “train the trainer programme”.

They will now give Voya spa accounts training on specific, cancer aware Voya treatments, suitable for clients with or recovering from cancer. 

Wellness for Cancer will also educate Voya accounts on the organisation’s approach and philosophy.

US-based non-profit organisation Wellness for Cancer, established by Julie Bach, aims to give spas and wellness businesses the training and education necessary to feel comfortable working with clients with cancer, and to deliver the treatments safely.

As part of the training, “spa professionals are taught how to bring compassion, sensitivity and mindfulness into the treatment room”.

Emma Roberts, head of sales at Voya, said: ‘The ethos and organic nature of Voya provides the perfect partnership with Wellness for Cancer, and we are delighted that Voya is the first product brand worldwide to receive accreditation.

“Many of us in the team have had to turn guests away from treatments in the past. This is an upsetting and uncomfortable situation for all involved. Our dream is to have all Voya spas around the world offering treatments to those who are receiving treatment for cancer and those who are cancer survivors. “

The treatment protocols for Voya’s partnership with Wellness for Cancer will be in place from next month, and all the brand’s spa accounts will be encouraged to undergo the training.