Sweet Squared to take over Louella Belle nail brands including Artistic and Famous Names

Published 26th Jan 2024 by Eve Oxberry

From February 5, Sweet Squared will take over the distribution of Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie from Louella Belle.

Sweet Squared, which already distributes brands including CND, Nimue, Lashus and Wax One, will look after sales, support, and education for the former Louelle Bellle brands.
Louella Belle's directors Jamie and Darren Crook said: "We are immensely proud of growing these brands and feel that now is the perfect time for our friends at Sweet Squared to take them to the next level while we focus on other new and exciting opportunities.
"We’ve known Sam and Sam Sweet for over 20 years and the reputation they’ve built within our industry is second to none. We are very confident that our customers will benefit from their outstanding service, product ranges and education for which Sweet Squared is so well known.
"Finally, we would like to take this opportunity to pay tribute to our late mother and founder of Louella Belle, Lisa Crook.  We know that she will be looking down, excited to watch the brands continue to grow at their new home.”
Samuel and Samantha Sweet, founders of Sweet Squared, said they are excited to take on the brands.

Samuel Sweet said, "We are a company founded for and dedicated to the professional. We are beyond excited to start serving our patented love and respect to the professionals devoted to these brands.
We are very grateful to Jamie, Darren, and the entire Louella Belle family for everything they’ve done to nurture these brands in the UK and Ireland over the past few years. They are handing them over to us in great shape."

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Eve Oxberry

Eve Oxberry

Published 26th Jan 2024

Eve Oxberry is head of editorial for Professional Beauty and Aesthetic Medicine magazines and editor on PB. She oversees the company's print, web and social media content and writes reviews, news, features and more.

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