The UK has been ranked the 8th most affordable country for beauty items, at 4.78% below average for skincare, makeup and haircare.
Canada was found to be the most affordable country for beauty, with a total price of $257.11, which is 33.86% below the global average. ($388.73),
The study found Thailand to be the most expensive country for beauty, with a total price of $468.12, which is 20.42% above the global average ($295.43).
Asian countries such as India, Hong Kong, and Malaysia rank high among the most affordable beauty products.
Comparatively, Thailand, Singapore, and South Korea are the countries among the most expensive beauty products.
European countries, Switzerland, Poland, Turkey, Greece, the Czech Republic, Denmark, and Sweden, are the most expensive countries for beauty.
Wethrift analyzed the prices of one iconic beauty product in four categories: Estée Lauder's Advanced Night Repair Serum for skincare, MAC's Ruby Woo Lipstick for makeup, Chanel No. 5 for perfume, and Olaplex Nº.3 Hair Perfector for haircare.
Top 10 Most Affordable Countries for Beauty:
| Rank | Country | Skincare price | Makeup price | Perfume price | Haircare price | Total price | % below average |
| 1 | Canada | $118.02 | $24.28 | $84.57 | $30.24 | $257.11 | 33.86% |
| 2 | Romania | $111.07 | $29.74 | $168.91 | $33.66 | $343.38 | 11.67% |
| 3 | India | $107.73 | $30.36 | $170.92 | $35.31 | $344.32 | 11.42% |
| 4 | United States | $128 | $25 | $172 | $30 | $355 | 8.68% |
| 5 | Portugal | $117.23 | $29.62 | $179.75 | $33.48 | $360.08 | 7.37% |
| 6 | South Africa | $106.21 | $22.95 | $192.32 | $46.77 | $368.25 | 5.27% |
| 7 | Hong Kong | $123.87 | $25.75 | $181.33 | $37.87 | $368.82 | 5.12% |
| 8 | United Kingdom | $118.37 | $25 | $189.53 | $37.24 | $370.14 | 4.78% |
| 9 | Malaysia | $121.94 | $30.34 | $192.62 | $35.87 | $380.77 | 2.05% |
| 10 | Netherlands | $140.72 | $29.63 | $179.79 | $33.50 | $383.64 | 1.31% |