Anita has owned and operated multiple successful salons, gaining over 30 years of experience in the Beauty Industry. After qualifying as a Beauty Therapist in 1988, she started out in mobile beauty before working her way up to the salon owner she is today. Having perfected her craft throughout the decades, Anita has a wealth of knowledge which keeps her focused and allows her to stay true to her brand ethos of providing a natural and holistic approach to beauty. Anita loves nothing more than helping others to fulfil their dreams and reach their true potential. She has a passion for educating and supporting future beauty therapists, focusing on the importance of them becoming commercially savvy as well as experts in the field of beauty. She is a truly encouraging mentor. Anita’s enthusiasm for beauty has never wavered and, despite unexpected life and work hurdles along the way, she has retained her reputation as a ‘go-to’ expert within the industry. Her propensity to look forward, re-invent and stay positive has ultimately achieved both a loyal client base and high staff retention.