Want more loyal, high-value clients booking through your Instagram or Facebook? Business mentor Poppy Owen shares how beauty professionals can use intentional content to attract dream clients who respect your time, value your expertise and trust your results.
Attracting the right clients through social media isn’t about luck – it’s about creating content that speaks directly to the people you want to work with.
Using social media to connect with your ideal clients
What I love most about using social media for business is that you have the power to attract your dream clients through the content that you post.
Let’s be honest, I’m sure you’ve had someone send you a DM asking for an appointment, you book it in, and it turns out they either don’t turn up on time, cancel last minute or become a no show and you’re thinking, "What’s going on here?” Something needs to change.
You want clients who are punctual, rave about you to others and are willing to pay your prices because they value the skills that you have. The way to achieve that is to start being intentional and more certain with your content.
Understand how your dream clients think and act
Firstly, get crystal clear on how your dream clients think and move. Your dream clients have patterns. They consume certain types of content, engage in specific ways, and make decisions based on emotional and logical triggers.
Your job is to study these behaviours so you can position yourself exactly where they are looking.
Think back to your best clients – the ones who booked without hesitation, trusted your expertise, and came back for more. How did they find you? What made them say “booked!”? Did they need to know you first or were they all about results?
Create content that speaks directly to your ideal client
Knowing how your dream client operates is gold when creating content that attracts dream clients because you can create it specifically for them.
Let me give you two examples of content that you could publish today to attract clients. Taking a skin practitioner, as an example, whose dream client is looking to reduce fine lines and wrinkles with their most popular treatment.
There are ways you can tailor the content to resonate with different client personality types.
For the emotional decision-maker:
“You woke up this morning and walked over to your bathroom mirror, you looked at yourself and started gliding your fingers over your fine lines, wondering if you gained a few new ones overnight. You started pulling your skin upwards and said to yourself, I really need to sort this out. What if I said to you that I have the perfect solution for you? Our most popular treatment can reduce your fine lines and wrinkles by 60% with three 60-minute sessions. We have an appointment available next week with your name on, simply head to our booking system to book yourself in.”
For the logical decision-maker:
Post a before-and-after pic with clear details:
- Treatment name
- Expected results
- Number of sessions needed
- Price and how to book.
No fluff. Just facts.
Show up with certainty to build trust
The secret sauce? Certainty. Being certain in the way that you present the content and how you show up in front of your dream clients online will enable you to be the obvious choice for them.
Clients want to be led. They want to be guided by someone who is certain in their skills and results. That builds the ultimate trust. It’s then about articulating that through your content. That’s what’s going to attract your dream clients.
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About the expert
Poppy Owen is a global business mentor and coach who helps service providers become the obvious choice for clients. She has a decade of experience in the beauty industry, having started her career as a professional makeup artist.
