Searches for perimenopause advice and products have increased by 106% in five years, outpacing menopause search interest by four times, according to new stats.
The research, by supplement brand Valerie and research company &facts, found there were more than 200,000 monthly searches for perimenopause, which could indicate a rising interest and awareness, but also a lack of education, causing people to turn to the Internet for information.
Furthering this idea, the study reported a 1.5 times higher demand and searches for information on perimenopause than menopause.
It also indicated that more than 70% of consumers are still in the research and learning phase when searching online, showing that this is likely just the beginning of the conversation around perimenopause.
When it comes to product-specific searches, interest in perimenopause products takes up 23% of menopause-related searches.
However, only 11% of peri- and menopause products are targeted specifically to help with perimenopause.
Information was drawn from a combination of Google search data, Amazon product data, behavioural data, and predictive analytics from &facts’ software.
Soon-to-launch brand Valerie wants to fill the market gap by offering a targeted supplement to aid perimenopausal people in navigating the transitional period.
Perimenopause is the transitional timeframe when hormones are adjusting, which could be from someone’s late 30s onwards, up until the point 12 months after your last period ends, which is considered the beginning of menopause.
Menopause and perimenopause care is seeing improvements all over the country, with developments into personalised HRT, advanced treatments, and diverse research being carried out.
This years’ Menopause in Aesthetics event released a trends report to predict how menopause and perimenopause care will develop throughout the year.
It predicted a rise in self-education and referral, reflecting the findings of Valerie and &facts.
In the report, Miss Anne Henderson, consultant gynaecologist from gynae-expert.co.uk, said, “In my practice, I’ve noticed that the key trends in menopause care are self- awareness, self-referral, and self-education.
“Women are no longer following the traditional referral pathways through their GP. The vast majority of women self-refer due to awareness of the failings within the NHS and the inability to get decent quality advice.”