Salon owner turned business coach Kerri-Ann Angus shares her advice on how to step back from the day-to-day tasks to allow you to focus on growing your business.
Kerri-Ann Angus is just one of many amazing speakers at Professional Beauty North – see the full Live Stage line-up here!
I’d like you to write down what your ideal work life looks like – how much money are you going to pay yourself and how many hours a week will you work? What feelings come up for you when you read this back?
If anything comes up that isn’t excitement then I urge you to work on your limiting beliefs, money mindset and your mindfulness around your actions. It always starts with this.
If excitement comes up, or you can somewhat get on board with getting excited about it, then there’s practical steps you can use to implement what you wrote down.
3 areas in your business to look at:
1. Focus on developing your team
Hire people that want your business to grow and create a team that offers nothing less than exceptional customer service and treatment standards.
Reflect on your current team – are they truly aligned with your vision? Your business’s success and your wellbeing depend on having the right people in place.
If you find yourself working harder than your team and being the most requested therapist, it’s time to invest in customer service and skills training.
Nurture a team of highly sought-after professionals, enabling you to step away from day-to-day operations and focus on growth while maintaining a thriving business.
2. Learn how to delegate
Please stop trying to control absolutely everything that goes on in your business. Sure, no one will do it like you – but someone will do a good enough job at it (or maybe even better) if you just release a little control.
Delegate social media posting, appointment admin, stock management, paid advertising, website updates, new client follow-ups, client reconnects, accounts, wages… absolutely everything that is not the best use of your time.
3. Add revenue to your existing beauty business
There are many ways you can add revenue as a salon owner. Setting up a proper retail strategy within your team can see you bringing in an extra 30% or more in revenue on top of your services.
Streamlining your services can be another good way to add revenue in ways that may seem hidden until you dive deeper.
Tiered pricing is another way; in my opinion this is essential in any kind of salon. If there are multiple therapists in the salon, then this is an opportunity for you as a salon owner to make more money by adding in tiers of pricing.
Giving your clients options on price means they will stick with you through thick and thin when it comes to those tighter months of the year we have all experienced from time to time.
Kerri-Ann Angus will be sharing more top business tips at PB North on the Business and Digital Skills Stage – find her at 1pm on Sunday, September 29.
Kerri-Ann Angus is a business and positive psychology coach, and the founder of Rise and Thrive Business Skool. She was previously the director of the Peaches Wax Bar salons in Glasgow and Stirling before selling them to focus on coaching.