Jenny Storey has built a career dedicated to driving innovation, and empowering professionals. She has worked across salons and spas before becoming a business owner, educator, and industry leader.
For the past 15 years, she has run Urban Retreat and founded an award-winning training academy offering internationally recognised CIBTAC qualifications. She also created the world’s first CIBTAC-endorsed CBD and menopause massage courses and, with her business partner Kate, launched Scotland’s first private spa traineeship.