Explore Katie Steeden's journey from store assistant to National Store Manager at Alan Howard, showcasing expertise in wholesaler collaboration, brand growth strategies, and retail networking. Join in on the discussion of Wholesalers and where they fit in your channel partner strategy at IMF London.
Insights into Katie Steeden and the Industry
Drawing upon a rich career background spanning 16 years at Alan Howard, Katie Steeden brings a wealth of experience and expertise to the forefront of the retail industry. Steeden has ascended from a store assistant to a highly successful store manager, transitioning in 2019 to a Business Development Manager role representing renowned brands like Matrix, Quint:essential, and Alfa Italia. Now Steeden champions the role of National Store Manager consolidating her extensive background and proven track record.
Steeden's vision for Alan Howard revolves around fortifying the connection between stores, consumers, and brands. She aims to leverage her multifaceted experience to ensure the company offers a diverse array of professional products while empowering in-store teams with comprehensive educational resources. Moreover, she is committed to fostering a sense of community among consumers, fostering enduring brand loyalty through personalised experiences and engagement initiatives.
A Sneak Peek into the ‘Wholesalers’ Panel
On the Wholesalers panel Steeden plans to share practical advice and solutions on how you can effectively support brands and consumers through retail outlets. Leveraging her deep understanding of the industry dynamics and brand partnerships, she emphasises the pivotal role wholesalers play in curating brands and engaging customers across various channels. This panel will highlight the importance of collaborative efforts in driving brand expansion and fostering sustainable growth within the retail ecosystem.
IMF London 2024 Expectations
Eagerly anticipating the networking opportunities provided by IMF 2024, Steeden aims to forge meaningful connections with industry professionals and explore avenues for collaboration and innovation. She is keen to implement the learnings from the conference, particularly in introducing exciting new brands to Alan Howard's buying department, thereby fostering mutually beneficial partnerships and driving continued success as a wholesaler.
Katie Steeden will be joined by Minna Laakkonen - Norris Cosmetics and Paul Bulman - PTB Consult on the panel ‘Wholesalers: Where do they fit in your channel partner strategy?’ - Monday 4 March 10:30