Beauty businesses are stepping up by offering treatments that engage all five senses, according to Fresha’s Trend Report.
The beauty and wellness industry is changing in big ways: it’s no longer just about getting a manicure or facial — it’s about wanting to leave the appointment refreshed, relaxed and recharged.
Now, getting your nails or facial done is equally about the client’s wellbeing as it is about how they look.
This shift is leading beauty and wellness businesses to offer more multisensory and holistic experiences that help people feel better in every way, no matter the appointment.
We’re stepping away from more traditional beauty offerings, while treatments like cryotherapy are becoming popular.
The process gives your skin a nice glow, while making you feel refreshed and energised.
And it’s not just about the cold; other temperature-based treatments like infrared saunas and cryolipolysis are also on the rise.
Sound therapy is another cool trend making waves. Treatments are starting to incorporate binaural beats, which are special sound waves that can help reduce stress and make you feel more zen.
Imagine getting your makeup done while calming sounds put you in a meditative state — its next-level relaxation.
And then there’s scent. Fragrance has always been a big part of wellness, but now salons are using tech to create personalised scent experiences.
Companies like Aromajoin are making devices that can release specific fragrances based on your mood or preferences, making your treatment even more special.
What’s next for beauty and wellness?
Looking ahead, multisensory treatments are only going to get bigger.
We’re seeing more and more businesses offering add-on services like aromatherapy or chromatherapy (colour therapy) to enhance their regular services.
By 2027, energy-focused practices like reiki and psychic readings could become standard offerings, helping clients tap into deeper levels of wellness.
By 2028 and beyond, expect technology to take these experiences to the next level.
Beauty and wellness businesses will likely use advanced sensory tech to create fully immersive and personalised treatments, making it easier than ever for clients to find balance and relaxation.
The future of beauty is all about engaging the senses and taking care of the whole self — mind, body and spirit.
Read the rest of Fresha’s Trend Report: www.fresha.com/insights/trend-report/2024/
This is a sponsored story in partnership with Fresha.