10 most-watched PB Webinars of 2020
In 2020, we brought you 100s of webinars, keeping the industry in touch and updated throughout the lockdowns and beyond. Here are the 10 most viewed, from reopening strategies to treatment masterclasses
We look back on our most viewed webinars of 2020, including beauty businesses’ strategies for reopening and adapting to the “new normal”, what lockdown has meant for the beauty sector, money management as a home-based therapist, as well as the PB & HJ Back To Business conference.
1. Interview with the MP speaking up for the beauty industry in Parliament
Caroline Nokes, July 17
In mid July we received the news that salons and spas in England would finally be allowed to resume facial treatments from August 1, following a confused partial reopening period. Editor Eve Oxberry spoke to Caroline Nokes MP, Chair of the Women and Equalities Committee, about the news, and her thoughts on what needed to be done for the industry to be listened to and understood by Government.
Nokes is praised for being a voice for the beauty industry in Parliament during the coronavirus pandemic, understanding the worth of the industry for economic recovery and working to get the profession both respect and support from the Government.
2. PB & HJ Back to Business conference: Reopening Strategy panel
Toby Dicker, Fiona Fowley and Hellen Ward, June 29
At the end of June, salons across the hair and beauty industry were eagerly awaiting the end of the first lockdown, and our PB & HJ Back to Business conference, in collaboration with our sister title Hairdressers Journal International, delivered a series of panels on how to prepare your business for reopening. The most watched of these was Reopening Strategy, where a panel of standout hair and beauty salon owners including PB columnist Hellen Ward of London’s Richard Ward Hair & Metrospa, Fiona Fowley of Zen Lifestyle in Scotland, and Toby Dicker of The Chapel in Kent shared advice on how to communication with team members and clients to ensure a successful reopening.
3. Reopening and the new restrictions in England
Lesley Blair, chair of Babtac, July 10
On July 9, the beauty industry was rocked by the news that no treatments on the face would be permitted when beauty salons were finally allowed to reopen after the first lockdown. At 9am the following morning we scheduled an impromptu webinar with Lesley Blair, chair of Babtac and member of the APPG on Beauty Aesthetics and Wellbeing, where she was flooded with your questions about which treatments were allowed to be carried out and how that varied across the UK. She stepped up to the plate, clarifying as much as was possible between her Government meetings and national TV appearances on that all important day.
4. What now for the beauty sector?
Clare Rogers, Maria Mason and Sue Davies, July 6
At the start of July, beauty salons were in limbo as the government gave no confirmed reopening date. Our panel of award-winning salon owners discussed how to lobby for recognition and clarity for the sector. We joined by Clare Rogers, owner of The Treatment Rooms in Brighton, Maria Mason, owner of Beauty Time in Bristol, and Sue Davies, owner of Gorgeous Nail & Beauty Emporium in Kent and co-founder of the new Salon Standards Alliance.
5. Nail tutorial: how to achieve a crisp smile line with gel systems
Katie Barnes, July 2
With many techs using the lockdown period to hone their skills, we hosted a whole cross section of tutorials. This one from nail tech Katie Barnes, owner of Katie Barnes Training Academy, was incredibly popular, showing techs how to achieve a crisp smile line a live demonstration using different a variety of different gel systems, such as, gel paints, coloured gels and gel polishes.
6. Q&A with salon-specialist accountant
Ria-Jaine Lincoln, April 14
Way back in April, everyone’s minds were on money, as beauty businesses and salon professionals continued to struggle through lockdown. We called in the support of Ria-Jaine Lincoln, founder of Ria-Jaine Business Accounting. The salon-specialist accountant gave us the lowdown on how to manage business finances during the coronavirus pandemic, as well as information on available funding offered to salons, spas and self-employed practitioners during this very difficult time.
7. Understanding and treating rosacea
Kerry Belba, June 24
Over the year, our webinars also offered plenty for the serious skin specialists among you and our joint Professional Beauty and Aesthetic Medicine webinar with Kerry Belba was one of the most popular of these. The laser trainer and clinic director of Laser Skin Solutions gave a webinar on understanding and treating rosacea, covering what the condition is, the different stages and subtypes of the condition, how to approach rosacea as a skin professional and the dos and don’ts of treatment.
8. Money management as a mobile or home-based therapist
Kerry Beavis, June 23
Back in June, we called on Kerry Beavis, owner of home-based The Revive Co and founder of membership club the Affluent Solo Therapist Club, to explain how to go it alone as a self-employed or home-based therapist. She covered the costs that need to be considered and how to price services accordingly, as well as advice on how to make the transition from being a salon to mobile/home-based therapist.
9. How to meet clients’ waxing expectations
Lisa Stone, Amy Lewis and Jamie Godfrey, May 18
Waxing content is always super-popular and in May we were joined by some of the best in the business. Lisa Stone, waxing expert for sponsor Salon System; Amy Lewis, owner of nails and waxing specialist salon Mooeys; and Jamie Godfrey, senior beauty therapist at Studio 8 Beauty, gave us a masterclass in perfecting your waxing service. From managing nervous first timers, to how to deliver a first-class treatment for pregnant customers or those with mobility issues, this PB Webinar panel discussed ways in which beauty therapists could ensure they meet clients’ waxing expectations every single time.
10. The beauty of consultations: how to use technology to maximise efficiency and safety
Hollie Power and Lu Korth, June 10
In this session, consultant Hollie Power outlined the importance of an in-depth consultation and how that might look different this year, as we prepared to reopen following the initial lockdown period. Sponsor Timely also offered viewers a free tool to help them manage digital consultations and records and we were inundated with questions from responsible professionals who were determined to ensure a safe, compliant and hygienic service during this difficult year.
To view all past webinars, and keep up to date with our future ones, visit our dedicated Professional Beauty Webinars page
What was your favourite PB Webinar this year? Comment below