27% of men aged 16-24 used tanning products in 2016

Usage of self-tan among young UK men is on the up according to industry analyst Mintel.

Research found that last year 14% of men overall used tanning products (an increase of 6% from 2015), rising to 27% among men aged between 16-24. According to the research almost three in 10 men in this age group used tanning products in 2016 (27%), up from one in six (16%) in 2015.

Gradual tan and pre-UV accelerator products proved most popular, at 12% and 13% usage respectively. When it came to in-salon treatments, one in 10 men from the sample opted for a spray, up from 7% in 2015.

Roshida Khanom, senior beauty and personal care analyst at Mintel said: “The increase in usage of self-tan is growing rapidly among the nation’s men, driven by the popularity of self-tan among high profile celebrities. Today’s men are reflecting on their image and responsibilities and how to express their masculinity. With younger men focusing on their appearance more, the self-tanning sector could see a boost.”