Why you should offer non-invasive treatments

The beauty industry is constantly evolving and one of the most significant trends in recent years has been the growth of non-invasive treatments.

Using advanced treatments such as microneedling, radiofrequency or cryolipolysis has become increasingly popular as clients look for non-invasive alternatives to traditional surgical procedures.

Offering non-surgical treatments can be a lucrative business strategy for clinic owners and salons looking to increase profitability and stay competitive in the ever-evolving beauty industry.

These treatments are known to provide better return on investment than traditional beauty treatments such as gel nails or lashes. Investing in non-invasive treatments can increase revenue and profitability for clinic owners and salons due to the higher profit margins associated with these services. Non-invasive treatments also have a higher perceived value among customers, leading to increased demand and the ability to charge premium prices.

Understandably, some people may be worried about difficulty selling high-value treatments.

Still, Joanne Minchin, an owner of Clever Contours, who owns 3D Aesthetics machines, says, “People will always care about their appearance. If you market your services well, put together packages that work, the finances will take care of themselves”.

Another benefit of offering non-invasive treatments is the potential to attract new clients as well as retaining existing ones, as well as the ability to stand out from competitors. Many clients are looking for non-invasive alternatives to traditional surgical procedures that can provide effective results without the risks and recovery time associated with surgery.

By offering these treatments, you can diversify your services and appeal to a broader range of clients, resulting in increased revenue and a more stable business.

Although technology-led treatments are set to be one of the biggest beauty trends this year, almost two-thirds (62%) of Professional Beauty’s Insider respondents don’t offer body contouring in their salon.

Celeste Savage, owner of 3D Body Contouring, said “I would definitely recommend doing it,” when asked whether she would recommend 3D Lipo treatments to anyone considering investing in a new device.

Emalene Grove, owner of Aesthetic Rejuvenation Technologies, adds, “It’s been phenomenal the results that we’ve actually had. As the clients were buying one course of treatments, four or five treatments in, they were buying another for another area because of the results that they were achieving.”

Finding a provider

When researching machine providers for non-surgical treatments, salon owners must consider several factors.

Look for a provider that offers excellent customer and engineering support, affordability, and a strong presence in the industry. 

Reflecting on her choice to go with a device from 3D Aesthetics, Minchin adds, “Not only was the Dermaforce machine a more reasonable and affordable price, but I was also totally sold on the training and support offered by 3D Aesthetics. I can offer a package of three treatments for the same price as a single treatment using a competitor machine, which makes it more attractive to my clients.”

It's important to work with a provider that offers ongoing maintenance and training to ensure both you and your staff are up to date on the latest techniques and technology and question what marketing and PR support is available to help you promote your treatments.

 It is also important now, more so than ever, to ensure that these companies are financially secure, to allow you peace of mind that they will be around in the years to come to support your investment.

A great option if you’re considering bringing on a new machine is 3D Aesthetics, a well-established brand and industry-renowned supplier.

Creators of celebrity favourite 3D Lipo treatments, 3D Aesthetics provide a range of result-driven non-surgical machines that offer treatments including body contouring, laser hair reduction, non-surgical facelift and microneedling and radiofrequency. 

3D also offers excellent customer support and training for their devices, ensuring you and your staff have the necessary resources to succeed. 

Grove says, “In the past, I’ve had my fingers burnt, and that was another reason why, again, for me, 3D was obviously an attractive option because, in terms of the company’s sustainability, they’ve been there for several years, there are so many companies popping up and disappearing.” 

In summary, offering non-invasive treatments can increase revenue, profitability and attract new clients. 

When choosing a machine provider, consider affordability, customer support, and training.

3D Aesthetics is a well-established brand that offers excellent support and training, making it a great choice for investing in non-surgical treatments.

To find out more about 3D Aesthetics devices and their Business Acceleration package, including how you can introduce treatments while paying nothing for six months, speak to a member of the team on 01788 550440 or click here

Sponsored story in association with 3D Aestehtics.